JOY-DRIVEN FINANCE: GEN Z’S SOFT SAVING STYLE

Joy-Driven Finance: Gen Z’s Soft Saving Style

A New Kind of Wealth: Gen Z Is Rewriting the RulesFor decades, monetary success complied with a familiar pattern: earn gradually, save strongly, acquire a home, and plan for retirement. Yet Gen Z is approaching money with a fresh viewpoint. As opposed to focusing solely on lasting buildup, this generation is focusing on equilibrium, well-being,

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